Wasted Spend Eliminated
Search term audits and negative keyword work usually recover a meaningful share of budget in the first month.
PPC & Paid Media
PPC Management That Protects Every Dollar Of Ad Spend
Fewer wasted clicks, more qualified conversations
Paid search rewards discipline. We take over accounts leaking budget on irrelevant queries and broken tracking, rebuild the structure around intent, and manage to the cost per acquisition your margins can actually support.
The Outcome
What Changes When We Take Over Your Accounts
Most accounts we inherit have the same handful of expensive problems. These are the first things we fix.
Tracking You Can Trust
Conversion tracking, offline import and call tracking verified before we optimize anything toward it.
Landing Pages That Match The Ad
Message match between query, ad and page lifts quality score and cuts cost per click at the same time.
Bidding Aligned To Margin
Targets are set from your real close rate and customer value, not from a platform's default recommendation.
Transparent Reporting
You own the ad accounts, you see the raw numbers, and you know exactly what management costs.
Scope Of Work
Our PPC Management Services Include
Full-funnel paid media across search, shopping, display and social, managed as one budget.
- Account audit and restructure
- Keyword research and intent grouping
- Negative keyword management
- Ad copywriting and testing
- Google Shopping and feed management
- Performance Max campaign management
- Display and video remarketing
- Paid social campaign management
- Landing page recommendations
- Conversion tracking and offline import
- Bid strategy and budget pacing
- Monthly reporting and strategy calls
Our Process
How We Manage Paid Media
A disciplined cycle of auditing, restructuring, testing and scaling that runs every month you work with us.
Step 01
Account Audit And Waste Analysis
We start with the search terms report, not the campaign settings. Seeing the actual queries you paid for usually reveals where a meaningful percentage of budget is going to clicks that were never going to convert, and that is the fastest efficiency gain available in most accounts.
Step 02
Campaign Structure And Keyword Strategy
We rebuild around intent tiers — ready-to-buy, comparison, and research — so each group gets its own budget, message and expectations. Mixing them in one campaign is why so many accounts look like they are performing until you segment the data.
Step 03
Ad Creative And Message Testing
Responsive search assets, extensions and paid social creative are tested against a real hypothesis rather than rotated at random. We isolate the variable, run it long enough to mean something, and document what won so learnings carry forward.
Step 04
Landing Page And Conversion Alignment
Sending expensive clicks to a generic homepage is the most common way to waste a good campaign. We specify or build pages that continue the promise of the ad and remove the friction between arrival and enquiry.
Step 05
Bidding, Budget Pacing And Scaling
Smart bidding works when it is fed accurate conversion values. We import offline conversions where the sale happens after a call, set targets from your margin rather than the platform's suggestion, and scale budget only where the incremental return holds.
Step 06
Reporting And Ongoing Optimization
Weekly checks on pacing and anomalies, monthly reporting on cost per acquisition and return on ad spend, and a standing call to decide together where next month's budget goes. No black boxes and no borrowed accounts.
Questions
PPC Management FAQs
Standalone PPC management starts at $399 per month and works best with at least $1,500 per month in media spend. Local businesses on smaller budgets can get Google Ads management as part of our Premium Plan at $699 per month. Ad spend is always paid directly to Google or Meta from your own account.
You do, always. We work inside your Google Ads and Meta accounts, and if we part ways you keep every campaign, audience and piece of historical data.
A flat monthly fee starting at $399, based on account complexity rather than a percentage of spend. We would rather not have a financial incentive to recommend a bigger budget than your results justify.
Efficiency improvements from waste elimination often show within the first two to four weeks. Structural changes and bid strategy learning periods usually need six to eight weeks to settle before the trend is meaningful.
Engagement Blueprints
How This Work Plays Out In Practice
Each blueprint documents the diagnosis, the order of work and the measures we commit to for that kind of business.
Local SEO + PPC
Local Home Services: Local SEO And Google Ads Lead Generation
How we build a dependable lead flow for contractors and home service companies competing across New York City boroughs.
Read the blueprint
SEO + Strategy
B2B Professional Services: Content, SEO And Pipeline Attribution
The demand generation program we build for firms with long sales cycles, where the buyer researches for months before a first call.
Read the blueprint
E-commerce + CRO
E-commerce Store: Scaling Paid Acquisition Without Losing Margin
The sequence we follow when an online store has traffic and revenue but shrinking contribution margin as spend increases.
Read the blueprintWorks Well With
Services That Compound With This One
Channels rarely perform their best in isolation. These are the disciplines we most often pair with this service.
Conversion Rate Optimization
Get more revenue from the traffic you already have — through research, structured testing and friction you can measure.
Search Engine Optimization
Technical fixes, content that answers real queries, and links worth having — the three things that actually move rankings.
E-commerce Marketing
Shopping feeds, category SEO, email flows and retention working together to grow online store revenue profitably.
Think your ad budget could work harder?
Request a free PPC audit. We will review your search terms and show you where the waste is before you commit to anything.