SEO + Strategy
B2B Professional Services: Content, SEO And Pipeline Attribution
The demand generation program we build for firms with long sales cycles, where the buyer researches for months before a first call.
Read the blueprintLocal SEO + PPC
Local Home Services: Local SEO And Google Ads Lead Generation
Home services, Queens & Brooklyn
How we build a dependable lead flow for contractors and home service companies competing across New York City boroughs.
The Situation
What Usually Goes Wrong
Home services businesses in New York compete in one of the most expensive local ad markets in the country, against national lead aggregators with far deeper budgets.
Most operators we speak to have a Google Business Profile they set up once, a website that loads slowly on mobile, and a paid search account spending against broad queries with no call tracking attached.
The result is a lead flow that swings unpredictably month to month, with no reliable way to tell which jobs came from which source.
What we measure
Cost per booked jobPrimary metric
Map pack visibilitySecondary
Lead-to-job close rateQuality gate
Weekly pacing, monthly strategyReview cadence
Targets are set from your own job values and close rate during onboarding, then reviewed monthly against actuals.
Typical timeline: Foundations in weeks 1–4, local rankings compounding from month 3.
The Approach
The Sequence We Follow
Order matters more than effort here. Doing these in the wrong sequence is how budgets get spent without moving the number.
Step 01
Fix measurement before spending more
Call tracking, form tracking and a simple lead log come first. Until every enquiry is attributed to a source and marked won or lost, no channel decision is better than a guess.
Step 02
Own the map pack in each service area
Google Business Profile is optimized for the primary category and service list, citations are made consistent, and genuinely distinct location pages are built for each borough or neighbourhood served — not thin duplicates with the place name swapped.
Step 03
Restructure paid search around job value
Campaigns are segmented by service type and margin, with aggressive negative keyword work to remove the DIY and job-seeker queries that quietly consume budget in this sector.
Step 04
Rebuild the mobile enquiry path
A tap-to-call header, a short form above the fold, service area clarity and visible licensing and insurance details. Most of this traffic is on a phone, often standing in the problem they need solved.
Step 05
Build a review engine
A post-job review request workflow, because in local search the volume and recency of reviews is a ranking factor and a conversion factor at the same time.
Services Applied
The Disciplines Behind This Blueprint
Search Engine Optimization
PPC Management
Website Design & Development
About this page. These are engagement blueprints: the diagnosis, sequence of work and success measures we commit to for each type of business. They document our methodology rather than published client results, and no figures here are presented as achieved outcomes.
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Read the blueprint
Does this sound like your business?
Book a free consultation and we will map this against your own numbers, then tell you honestly whether the approach fits.