Local SEO + PPC
Local Home Services: Local SEO And Google Ads Lead Generation
How we build a dependable lead flow for contractors and home service companies competing across New York City boroughs.
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B2B Professional Services: Content, SEO And Pipeline Attribution
B2B professional services, USA
The demand generation program we build for firms with long sales cycles, where the buyer researches for months before a first call.
The Situation
What Usually Goes Wrong
B2B services firms often have excellent expertise and almost no digital footprint expressing it. Their site describes what they do; it rarely answers the questions a buyer asks in month one of a six-month evaluation.
Lead volume looks low because only bottom-of-funnel enquiries are counted, and marketing gets judged on a number that ignores every touch that made the enquiry happen.
Meanwhile the sales team fields the same five objections on every call, none of which are addressed anywhere on the website.
What we measure
Sales-qualified pipelinePrimary metric
Non-branded organic sessionsLeading indicator
Cost per qualified opportunityEfficiency
Multi-touch, CRM-integratedAttribution
Because B2B cycles are long, we agree leading indicators at kickoff so progress is visible well before revenue lands.
Typical timeline: Research and tracking in month 1, content compounding from months 4–9.
The Approach
The Sequence We Follow
Order matters more than effort here. Doing these in the wrong sequence is how budgets get spent without moving the number.
Step 01
Interview sales before writing anything
The objections, comparison questions and deal-breakers your sales team hears daily are the content brief. This single step is what separates content that gets read from content that fills a calendar.
Step 02
Build topic clusters around evaluation stages
Problem-aware, solution-aware and vendor-comparison content, each mapped to a distinct query set and internally linked so authority concentrates on the pages that convert.
Step 03
Give the site a real conversion ladder
Not every visitor is ready for a sales call. Assessment tools, detailed guides and a genuinely useful newsletter capture the buyer who is nine months out but will shortlist from memory.
Step 04
Connect marketing data to the CRM
Offline conversion import and closed-loop reporting so you can see which content and which channels touched the deals that actually closed, not just the ones that filled in a form.
Step 05
Arm the sales team with the same argument
The positioning, proof points and case material developed for the site are packaged for sales use, so the story a prospect reads is the story they hear on the call.
Services Applied
The Disciplines Behind This Blueprint
Digital Marketing Strategy
Search Engine Optimization
Conversion Rate Optimization
About this page. These are engagement blueprints: the diagnosis, sequence of work and success measures we commit to for each type of business. They document our methodology rather than published client results, and no figures here are presented as achieved outcomes.
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Does this sound like your business?
Book a free consultation and we will map this against your own numbers, then tell you honestly whether the approach fits.